Welcome to Triple R Consulting!

Triple R Consulting is a Madison, Wisconsin-based professional Marketing Services firm. Russ Rothman is the principal and owner.

With over 30 years experience serving Madison area business clients, we provide not only strategic marketing planning but we also write, design, and produce whatever support materials are needed to accomplish those clients' goals. We serve our clients needs through daily liaison with all forms of mass media, an inventive rapport with graphic designers and printers, creative collaboration with video production specialists and performance-driven interaction with proven internet marketing professionals.

When we meet with our clients to devise media strategies and / or create new materials, we definitely recognize "who is working for whom" and whose objectives are being pursued. It makes perfect sense to us to say that "It doesn't matter if you've heard of us before, only that you know of our clients".

An important facet of our professional sense of purpose is that we consider ourselves to be our clients' Marketing Advocates. Our clients gain notable additional benefits when we take "representing their best interests" as our primary responsibility. Our clients' trust is rooted in our dedication to, and singular immersion in, their business' success. We "speak the language" of the media. Our clients reap bottom line and competitive advantages as a result of our experience and expertise negotiating with the media for optimal impact of their budgets. We have rightfully earned a reputation for pursuing – and getting – more exposure and targeted impact than might have been anticipated for with our clients' budgets, including defining and securing exceptional Added Value components.

We are especially proud of the fact that we have worked for many of our clients for years, in some instances for decades. In an industry that seems to expect short-term relationships, the longevity of our business connections with our clients speaks volumes about our professional focus and continuing effectiveness.

Who is “Triple R”?

After growing up as the son of a highly respected life-long "newspaperman", Russ Rothman's initiation into mass media came in radio sales. Convinced that it would be more valuable (not to mention "satisfying") to offer business owners a comprehensive array of marketing services, he established his original advertising agency in 1980.

Over the years, as opportunities appeared, grew and changed, Russ' agency expanded and contracted. Yet today, still as the consequence of his focus on each client's "big picture" and their respective competitive circumstances, he continues to sustain an unusually high number of the solid business relationships he's developed to this day. Expertise doesn't come without experience, and his expansive range of experience is what defines both him and his professional marketing services.

Should you be looking for him away from the office, some of his other preoccupations include his two adult sons and daughter-in-law; his three young grandchildren, "old guy" softball, Major League Baseball and confronting elusive trout both here in Wisconsin and the the high country of the American West.